The secret behind the success of Sony's 'One Sony'

Beritai.com - the latest news from the world of technology, beginning in February, Sony announced the appointment of Kazuo Hirai as President and CEO, replaces Howard Stringer. Relay this leadership will be effective from 1 April 2012.Towards the turn of the CEO's moment, Sony presented a new strategy that will be brought under control Hirai, namely "One Sony", which is expected to accelerate significantly Sony business management.The purpose of this strategy is to encourage the revitalization and growth in all Sony electronics business as well as providing the user experience (user experience) is comprehensive in the Sony electronic devices.In a press statement released on Tuesday (27/3), described the strategy of "One Sony" will focus resources on areas of Sony digital imaging, gaming, and mobile. The third area that is positioned as the main pillars of the new Sony's electronics business.To help Hirai, instituted Shoji Nemoto, Tomoyuki Suzuki, and Kunimasa Suzuki as Corporate Executive Officer, Executive Vice President, with responsibilities different.Shoji Suzuki Tomoyuki Nemoto and responsible for running the strategy of "One Sony", among others, technology and product strategy, creating new businesses, and improve the operations research & development division which becomes the basis for future innovation Sony.Meanwhile, the task of planning and designing all products and consumer services, including strengthening the horizontal integration and improving the user experience on Sony's platform of electronic products, are charged to Kunimasa Suzuki. He was trusted to handle the business of mobile devices Sony, such as mobile phones, tablets, and PCs.Business "old" Sony, the television and audio system are included in Home Entertainment, will be directly commanded by Kazuo Hirai. It may be that this is done because the gait Sony in the marketplace is increasingly displaced by competitors, such as Samsung and LG, and need special attention.